Many popular video editing programs are great desktop platforms, set up for a project based workflow. Media Composer’s popularity and longevity in film and television is not due to any trend or marketing scheme. There’s no reason for any editor to go without learning Avid Media Composer either, Avid offers a free trial to anyone who wants to explore it. An editor with a wide array of abilities, and a deeper toolbox, is most likely to land more gigs. While it’s true that editing is more about technique than it is toolset, it’s difficult to get a job when one doesn’t know how to use the tools that are set before them. There’s no reason for any editor to go without learning Avid Media Composer either, Avid offers a free trial to anyone who wants to explore it.Īn editor who chooses to work in television or film can do themselves no better favor than learning to cut on an Avid system. But it’s not just Hollywood who’s fond of Media Composer, many newsrooms, which rely on shared media assets, are dependent on the Media Composer workflow. For that reason Avid Media Composer an industry-standard post-production platform in Hollywood. The major post houses need an editing tool that is stable and scalable. More time and money is spent on post-production for feature films than what’s spent on any other post-production niche in the industry. Hollywood films and network television shows are major productions, both involving numerous crew members. Sometimes, it’s necessary to expand your horizon and learn how to work in new environment. Just because something's popular doesn’t mean it has universal appeal. It is true the Adobe platform is popular, and with the wide range of tools it puts in an editor’s hands, rightfully so, but popularity can be fleeting. Conventional wisdom and marketplace prominence could make one believe that Adobe Premiere Pro CC is the most popular editing app today. Editors can display a strong preference for their favorite video editing applications. It’s human nature for each of us to play favorites.
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